Much has been written here
and elsewhere about the cultural transformation of television in the 1960s. One change that receives less attention is the transition during
the decade from broadcasting in black and white to color.
It was certainly a big deal
at the time, as evidenced by those prominent “In Color” bumpers preceding many
shows that started that way or made the switch.
Today it is
viewed as a natural progression, like the more recent evolution from standard
definition to a high definition display. However, I’m not sure the
change can be dismissed as merely cosmetic. Not in every case, anyway. Several
shows, including many classics, debuted in black and white and finished in
color. Watching them now it’s a way to instantly date each episode within the
run, but with some series it also affects the viewing experience – sometimes
subtly, sometimes less so.
Lost in Space (1965-1968)
Lost in Space is one of two series where the change to color coincided with a change
in dramatic tone.
The series’ first season, aired in black-and-white, featured relatively straightforward science fiction stories.
The series’ first season, aired in black-and-white, featured relatively straightforward science fiction stories.
But a lighter, more camp
approach was adopted in subsequent seasons, and since the stories were
literally more colorful it seemed fitting they were broadcast that way as well.
Color made the Day-Glo planets visited by the Robinsons more visually appealing
– but black and white was advantageous for masking the show’s budget
limitations for sets, props and special effects.
I Dream of Jeannie (1965-1970)
The pink harem outfit worn
by Barbara Eden is indisputably among the most iconic costumes in television,
and black and white could never do it justice.
But that’s all viewers saw in
the show’s first season, when the outfit also sported additional accessories to
conceal Eden’s pregnancy – a situation particularly troublesome to the network
since Jeannie and her master were cohabitating outside of marriage. Season two
debuted in color, which helped to cement its main character in popular culture.
It also prompted a change from the season one black-and-gold Jeannie bottle to
one in bright metallic purple. And it made it easier to tell Jeannie apart from
her lookalike sister.
The Fugitive (1963-1967)
For its first three
seasons, The Fugitive aired in black and
white, and that seemed fitting for a somber series with a grim protagonist
running for his life through a hostile world.
Many of its best episodes like “Search
in a Windy City” and “Brass Ring” had a film noir quality fostered by the light
and shadow of black and white cinematography. When the series switched to color
for its fourth and final season, Dr. Kimble’s life didn’t get any better, yet
it still appeared a little less dark and dangerous.
The Adventures of Superman (1952-1958)
It’s remembered now as a
wholesome, sincere but slightly silly children’s series – unless you’ve seen
the first 26 episodes, which were rarely syndicated for decades and not just
because they were in black and white. More than dozen people are gunned down in
“Czar of the Underworld.” In “The Evil Three,” a wheelchair-bound woman is
pushed down a flight of stairs. But as with Lost
in Space the switch to color,
along with a new kid-friendly sponsor in Kellogg’s Cereal, coincided
with a switch to gentler adventures. And since superheroes have always been
in color since the earliest days of comic books, it was a fitting
addition.
What’s My Line? (1950-1967)
In its original prime-time
network incarnation, What’s My Line brimmed
with sophistication, a trait not commonly associated with game shows. With its
distinguished panel of journalists, publishers, critics and Broadway stars,
each episode played like a New York society get-together, hosted by the urbane
John Charles Daly.
That these shows aired in black and white seems appropriate,
as their civility and manners belong to a bygone era. When the series switched
to syndication and to color, that quality was lost. It also didn’t help that Bennett
Cerf was replaced by Soupy Sales.
Dark Shadows (1966-1971)
Black and white was ideal
for the gothic horror served by Dark
Shadows after the introduction of Barnabas Collins.
The famous moment when
a kidnapped Maggie Evans, dressed in Josette’s wedding gown, slowly descends
the Old House staircase, would not be as effective in color. However, there
were some advantages once the switch was made, such as the showcase of
period costumes in the 1795 and 1897 flashback story arcs – and Angelique’s
hypnotic blue eyes.
Hogan’s Heroes (1965-1971)
Only the first episode of Hogan’s Heroes was filmed in black and
white. Having just viewed it again I believe the series’ fate would have been
very different had the show’s creators not opted for color (a decision made to increase
syndication value). When “Germany, 1942” appears on screen at the start of the
episode, followed by stock shots of a prisoner of war camp with barbed-wire
fences and guard towers, I was stunned by how much it resembled the newsreel
footage of the real places.
Even when the comedy begins, it’s hard to shake
that initial sense of foreboding. The series’ setting generated controversy
back in its day – had the show remained in black and white, I wonder if it
would have survived its first season.
How about "General Hospital"?
ReplyDeleteGUN SMOKE....
ReplyDeleteBewitched?
ReplyDeleteNo, What's My Line's switch to color and jump to syndication were not simultaneous. The original version switched to color in 1966, and the tone there stayed pretty much the same. (However, all that exist of those color episodes are black and white kinescopes.)
ReplyDeleteIt would be very interesting (and probably somewhat jarring) to see how those looked! But I still think this incarnation of the series fits into that more genteel era associated with black and white TV.
DeleteBetween 1966 and 1970 a lot of Primetime TV's elite always started out with opening their shows IN COLOR,and that was mostly with ABC-TV shows between these years,and viewers watching ABC shows in 1966,67 and 70 would always see things like,"VOYAGE TO THE BOTTOM OF THE SEA"-IN COLOR! or "COMBAT!"-IN COLOR" or "THE TIME TUNNEL-IN COLOR!" while NBC primetime shows were always introduced by The Peacock in the late 60s,while CBS-TV shows opened with "CBS presents this show IN COLOR" wither their TV shows and the Variety programs,,all part of Color Television in the late 1960s!
ReplyDeleteTo begin:
ReplyDeleteKellogg's was the sponsor of TV's Superman from its start in '52.
Indeed, this was a carryover from radio, where Kellogg and its ad agency - Leo Burnett here in Chicago - effectively underwrote the whole show.
Why the first season was so grim: National Periodical (what DC Comics was called back then) wanted their first TV show to be aimed at an more grownup audience, which meant putting it on in prime time wherever and whenever possible. Here in Chicago, which was the first US market to pick up Superman in September of '52, ran the show Friday night at 8 pm; other cities around the country followed suit.
This was when the anti-crime-comics movement started gaining traction, and Kellogg's (which was putting up most of the money up front) sent the word down to "clean up" the series content, starting with season 2 (still in B/W).
The next season, Kellogg's convinced National that Superman ought to gear itself to Frosted Flakes's target demographic, i.e. kids; good-bye prime time, hello kiddie humor.
The switch to color wasn't really a factor at that point; National was taking a future chance on color eventually taking hold (which was still a few years away).
How much of this was due to the Batman effect? Having been only 3 in 1966, I don't remember, but I think I've read that some of the change in tone (especially on Lost in Space) was due to the popularity of Batman. Great post!
ReplyDeleteI've read that too, Jack - and June Lockhart also noted the connection when I interviewed her many moons ago.
DeleteI've read that BATMAN's silliness also moved over to the U.N.C.L.E. series, and they just lasted 1 (GIRL FROM...) and 1 1/2 (MAN FROM...) seasons in color.
DeleteThe Fugitive also changed producers in its color season, and lost its morally complex scripts. That, combined with the color, resulted in a more shallow,action-oriented show.
ReplyDeleteGilligans Island.
ReplyDelete