During this journey we’ve seen how some prime-time schedules in the 1970s were just more interesting than others. Monday nights in 1978…is not one of those times. Still, ABC finishing third is surprising given its previous ratings dominance. For the second straight evening viewers mostly stayed with a CBS lineup of returning favorites and one new series that definitively proved that turkeys can’t fly.
CBS
WKRP In Cincinnati
People
MASH
One Day at a Time
Lou Grant
I’m not sure why WKRP seems to bubble just under confirmed “classic TV” status. Maybe it wasn’t on long enough. But I still can’t get through Thanksgiving without one reference to flying turkeys. And while the “Jennifer or Bailey” debate never reached the heights of “Ginger or Mary Ann,” we all know where discerning men of culture pledged their troth.
People
MASH
One Day at a Time
Lou Grant
I’m not sure why WKRP seems to bubble just under confirmed “classic TV” status. Maybe it wasn’t on long enough. But I still can’t get through Thanksgiving without one reference to flying turkeys. And while the “Jennifer or Bailey” debate never reached the heights of “Ginger or Mary Ann,” we all know where discerning men of culture pledged their troth.
People, hosted by Phyllis George, was the network’s attempt to launch a second magazine-style series after the success of 60 Minutes. Like the actual People magazine, which achieved a circulation of more than two million copies a week in the 1970s, it featured interviews with celebrities. It didn’t last long, but Entertainment Tonight debuted in 1981 and is still going strong. Go figure.
MASH, now in its seventh season, was the evening’s highest-rated series (#7), followed by One Day at a Time (#18) and Lou Grant (#30). WKRP would break into the top 20 in its second season.
NBC
Little House on the Prairie
NBC Monday Night Movie
Monday gave NBC its strongest showing of the season, with Little House at #14 and the Monday Night Movie at #21.
ABC
Welcome Back Kotter
Operation Petticoat
Monday Night Football
Ratings had begun to drop for Welcome Back Kotter in its previous season, and here in season 4 they continued to plummet. John Travolta was gone, replaced by a new Sweathog played by Stephen Shortridge.
Gabe Kaplan also cut back on his appearances, citing a contract dispute with the network.
By this time viewers had also abandon ship on Operation Petticoat, but enough returned for Monday Night Football to rank at #28 for the season. Given the viewer numbers football draws now, it’s hard to believe there were 27 shows with higher ratings.
Shows Missed:
The Don Knotts Show (1970)
San Francisco International Airport (1970)
Nancy (1970)
The Headmaster (1970)
The Man and the City (1971)
Search (1972)
Assignment: Vienna (1972)
The Delphi Bureau (1972)
Jigsaw (1972)
The Little People (1972)
The Sixth Sense (1972)
Faraday & Company (1973)
Kodiak (1974)
The New Land (1974)
McCoy (1975)
Joe and Sons (1975)
Beacon Hill (1975)
Mobile One (1975)
Big Eddie (1975)
Executive Suite (1976)
Ball Four (1976)
Young Dan’l Boone (1977)
Rafferty (1977)
Mulligan’s Stew (1977)
Big Hawaii (1977)
We’ve Got Each Other (1977)
Lifeline (1978)
By this time viewers had also abandon ship on Operation Petticoat, but enough returned for Monday Night Football to rank at #28 for the season. Given the viewer numbers football draws now, it’s hard to believe there were 27 shows with higher ratings.
Shows Missed:
The Don Knotts Show (1970)
San Francisco International Airport (1970)
Nancy (1970)
The Headmaster (1970)
The Man and the City (1971)
Search (1972)
Assignment: Vienna (1972)
The Delphi Bureau (1972)
Jigsaw (1972)
The Little People (1972)
The Sixth Sense (1972)
Faraday & Company (1973)
Kodiak (1974)
The New Land (1974)
McCoy (1975)
Joe and Sons (1975)
Beacon Hill (1975)
Mobile One (1975)
Big Eddie (1975)
Executive Suite (1976)
Ball Four (1976)
Young Dan’l Boone (1977)
Rafferty (1977)
Mulligan’s Stew (1977)
Big Hawaii (1977)
We’ve Got Each Other (1977)
Lifeline (1978)
People (1978)