When fans discuss classic episodes of The Dick Van Dyke Show, you’re likely to hear titles like “The Curious Thing About Women,” “It May Look Like a Walnut” or “Coast to Coast Big Mouth.” A show called “Bupkis” probably won’t be mentioned, but it’s always been one of my favorites.
Written by Bill Persky and Sam Denoff, the duo behind many of the series’ best episodes, this fourth-season entry opens with Rob listening to the radio before going to work and hearing a song called “Bupkis,” a song he cowrote with Buzzy Potter during his army days. Weeks earlier he unwittingly gave up the rights to all those songs after getting a hard-luck story from his collaborator, and now he’s concerned he made a costly mistake.
It's a good story, but it’s the stuff that happens around the plot that, to me, makes this episode so memorable. Let me count the ways:
Waiting for the Weather
Early in the episode Rob waits to hear a weather forecast. A “Time for the Weather” jingle plays…and plays and plays. It’s an incidental moment but a very funny one, that will resonate with anyone trying to get a weather report or a baseball score from radio or TV before heading off to work.
WIFE
After the weather report, we hear Carl Reiner as the radio announcer for WIFE, “the station most people are married to.”
Blooper
It’s rare for a blooper to make the final cut in any series episode, but that was the case here. When Rob hears “Bupkis” on the radio, he picks up the phone and starts dialing the radio station – and then Dick Van Dyke remembers he was supposed to look up the number first in the phone book. He then makes a half-hearted effort to do so, pretends to find it and says “Right,” but is unable to hide a smile over knowing how he just screwed up.
“Yuk-a-Puk”
At the office Buddy and Sally arrive while Rob is looking at the music trade papers. Buddy says, “I haven’t looked at those since ‘Yuk-a-Puk’ slipped out of the top 50.” Sally responds, “’Yuk-a-Puk’ didn’t slip, it was pushed.” Hopefully viewers back then got the inside joke that Morey Amsterdam wrote “Yuk-a-Puk” and performed it on his 1963 album “The Next One Will Kill You.” It’s a reference that would almost certainly be lost on anyone now, but if you’re curious check out the song here
Middle America Gets a Yiddish Lesson
“I learned a lot of good words when I was in the army from Saul Pomerantz,” Rob tells Buddy, and if “Bupkis” wasn’t enough the episode now continues with more Yiddish vocabulary for America, sharing three more words in rapid succession. “Schlemiel,” “farblondjet,” and “tzimmes.”
References to Previous Episodes
Sitcoms in the 1960s weren’t big on continuity and this one was no exception. But as Rob explains how he might have done something stupid, Buddy and Sally remind him of all the other times that happened, referencing episodes in which he broke a tooth on a turkey sandwich, was hypnotized into acting drunk when he hears a bell ring, and when he left a script at Grand Central Station. It’s a nice trip down memory lane for long-time fans of the show.
The Stationary Box
Laura suggests that Rob write Buzzy a letter congratulating him on the success of “Bupkis,” figuring he'll respond if he has a conscience and offer to split the royalties. This is way before email, which is why Laura then produces a well-organized box of letter-writing stationary, complete with envelopes and a pen. Those scenes always stand out to me, showing how we used to live in a more genteel and less wired world.
Attila the Hun
In the scene where Rob and Buzzy reminisce about the songs they wrote, they sing one called “Attila the Hun” (“Though he’ll pillage a village and kill everyone, I still love Attila the Hun.”) Like “Bupkis” it was also written by Persky and Denoff. The duo later created the series That Girl and had Ted Bessell sing “Attila the Hun” in the episode “Author, Author.”
Greg Morris
Greg Morris was something of a good luck charm for this series. Not only did he make a strong impression in this episode, but he was also center stage for what most sources identified as the longest studio audience laugh the show ever earned, in the episode “That’s My Boy?”
The Dum-Dums
“Bupkis” aired in March of 1965, a year when Beatlemania was in full swing, Motown was releasing classics from groups like The Supremes and The Temptations, and songs like “You’ve Lost That Lovin’ Feelin’” by the Righteous Brothers and The Rolling Stones’ “Satisfaction” topped the charts. But to many in the older generation, rock music was still empty-headed junk, as evidenced from the snippets we hear of “Bupkis,” released by a band called The Dum-Dums.
Spoiler alert: Rob does get credit for his songwriting, and in the final scene proudly shows off a 45 rpm record with his name on the label, along with his first royalty check – for less than ten bucks.
Then, as now, writers just don’t get paid like they should. Yes, I’m still bitter.
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